Nearly two-thirds of CEOs say they are satisfied or very satisfied with the results of their social media advertising campaigns while seventy-five percent say they consider social media valuable or very valuable to their companies.
Most managers of U.S. companies say they are satisfied with the performance of their advertisements on Facebook, Twitter, YouTube and other social media properties.
Heavy social media advertising
According to a report released this week by The Pivot Conference, over two-thirds of companies surveyed said they are already heavily engaged in social media advertising activities while 20% more plan to do so in the near future.
More than 90% say they have advertisements running on social media giant Facebook and 78% are advertising on Twitter. This, coupled with the rise in social media use by consumers may be leading more advertisers to expand their plans for social media websites.
Other social media websites to gain too
The survey respondents report they plan to begin advertising on websites like LinkedIn and Foursquare in the near future and experts believe advertising on these websites is expected to grow 20% or more this year.
Obstacles remain to full-fledged roll out of advertisements on social media as these companies report that inability to measure the Return on Investment (ROI) and budgetary restrictions constrain their actions.
82% percent report that inability to demonstrate ROI is either a significant obstacle or sometimes an obstacle. Other obstacles to social media advertising include securing budgets (87%), getting executive sign-off (77%), finding skilled specialists who can implement the campaigns (68%) and coming up with campaign ideas (39%).
The survey results reveal that most company CEOs may need more social media education. While most have adopted social media enthusiastically, a majority (83%) believes that just blogging or tweeting on behalf of a company, product or brand is a form of social media advertising.
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US companies satisfied with social media. Why not? I work in the field and it is exciting.
Social media is changing the way we live our lives.
They should be. Social media is awesome and the biggest thing going forward.
Great article. Will bookmark your blog and come back often. Thanks for a good piece…
Social media is here to stay, no question. Companies that engage and become active will reap the full rewards.
Great article! You actually overviewed some great news on your blog. I came across it by using Bing and I’ve got to admit that I already subscribed to the RSS feed, it’s very great
Companies are staring to realize they must have social media presence to stay in business. Good story.
They should be. More companies seem to be spending more money advertising online than anywhere else.
U.S. companies satisfied with social media results. This is really great.
Social media appear to be changing the way the web works, the way we surf and the way we access information. U.S. companies should be the main beneficiaries of this trend. Good article guys.
They should be satisfied. U.S. companies are in the forefront of the social media revolution.
Social media is changing the way business is done. Thanks for a good article.
US companies satisfied with social media advertising. This is true and I have enjoyed reading it.