Google is penalizing Chrome for 60 days. What was the reason? Well recently for the New Year’s Google was doing a promo campaign for one of its product Google Chrome. It seems that Google paid various bloggers to promote Chrome throughout the web. However this disaster was not for seen by the search engine giant and it became a mess. Well turns out that the paid bloggers promoted Chrome in irrelevant posts containing “garbage text”, along with inserting links to where people could download the browser as well. This type of link building is considered a negative by Google and can have a site exiled for a few months to a year for this action. Google violated its own paid link policy and now is soaking in the consequences.
Amongst the several people to notice this issue was SEO book. The infamous post that has been floating around the internet was conducted on Humphries Nation. This post was sponsored by Google Chrome where it generally talked about saving your finances and helping others with it. There was very little information on Chrome. It also had a video that elaborated on how the web has helped a small flour company and nothing pertaining to Chrome.The other issues occurred with the links because each link on the post leads to the download page for Chrome. Also the video that was inserted in the post was a direct link to the download page as well. This is against Google’s paid link guidelines and you can see this blurry picture closer at Search Engine Land. There is a post that shows the issue in details and other mishaps made by the search engine giant.
However even with all this commotion around the web, Google is living up to their mistakes. They have penalized themselves with no questions asked. They will bring down Chrome’s page rank for several days for violating their own guidelines. This shows that the search engine giant is not selfish and lives by the guidelines. The same rules apply to Google just like any other website. Earlier on last year Google penalized JC Penny for similar reasons. Google is taking responsibility for its mishaps just like any big corporation should do. Google has expanded tremendously over the years and has given us great innovations for day to day use. Chrome is an easy to navigate and effective browser for any search being made. Google lives by its rules and regulations, whether it is, Google Adwords, Adsense, Link Building, SEO, or etc. Long Live Google!