Pay per click has several key elements that need to be addressed daily. Click through ratio, quality score, and landing pages are important aspects of running an effective campaign. However one element that is often overlooked is negative keywords. Negative keywords need to be implemented in each PPC campaign in order to have a successful campaign. There are many benefits to adding these negative keywords.
One advantage of adding negative keywords is that it will filter out irrelevant traffic. There are millions of searches conducted every day online. Not every search query will be relevant your ad which will results in an unwanted click. For example let’s say you are a “dog trainer” and someone types in “free dog training”, your ad gets displayed for this unwanted click because free is not a negative word added in your campaign.
Another reason to add negative words is because it will save you advertising dollars. Every time your ad is click even if the click was useless you will be charge. Also by creating relevant ad groups and filtering out the negative keywords it will result in a higher quality score. It will also lower the cost per click for each keyword.
Lastly by adding negative keywords you will increase your click through ratio. By eliminating negative keywords your campaign will receive focused clicks instead of useless ones. This will result in a higher CTR due to the relevancy of the click. It will also keep your campaign from being exposed to impractical impressions and generating better leads.
Next time you are creating a new campaign do not overlook adding negative keywords. This will help your campaign be effective and generate a higher ROI. These are some benefits that negative keywords have on a PPC campaign. This is one important element that will help you in the future, so remodel your campaign and add the negatives.