The day of love is almost here online marketers and the PPC cupid is getting ready for the big day. A seasonal holiday such as Valentine’s Day is a big day for the online world and great way to increase online potential through using event themed advertising. Also in the pay per click world it is a great day to generate more traffic, increase conversions and get a higher click through ratio. Valentine’s Day is a great time to change your pay per click management strategies accordingly to this day. However Valentine’s Day traffic is highly competitive and can be costly. Here are some PPC tactics to keep a tightly themed Valentine’s Day campaign and keep the cost low.
Let’s begin with writing love ads. So you’re wondering what is a “love ad”, these are ads that will make the consumer fall in love and click on the advertisement. Love is in the air so generate romantic themed Valentine’s Day ads. Online consumers are looking for gift ideas and specials for Valentine’s Day this time of year. Generate ad copy that is themed for Valentine’s Day and have fun with it!
Next make sure to highlight your promotions. Valentine’s Day can be very costly and pricey at times because of the high demand for gifts, chocolates, and flowers. So it is best to showcase any discounts or specials you have for your products or services.
Lastly add some romance to your website and have it themed for Valentine’s Day. Change up the home page of your website with various promotions and offers you have running for this occasion. Also add a little love by tweaking your website for young and last minute shoppers.
These were some tips to incorporate in your PPC campaign for Valentine’s Day. Use these methods next time you are optimizing your campaign and get the love from the PPC cupid. Have fun with your campaign and happy Valentine’s Day to all from Renegade Advertising.